Use the Following Metrics to Measure the Performance of your Business Website
You should know by now there are no two website metrics that were created equal. Most people make the mistake of measuring metrics that don’t add any value to a business website. If whatever metrics you are measuring are not leading to any success, rest assured you are wasting your time, money and effort. One of the greatest advantages of measuring website performance correctly is to improve the user experience. The second advantage is that you will retain your hard-earned traffic. The third advantage of measuring metrics correctly is to identify and fix problems that will give you an edge over your competition.
Metrics are viewed as indicators that show how this site is performing. It needs no mentioning if you have performing metrics, it means your business is also performing. Don’t be this company that measures its performance without ensuring it aligns to its marketing KPIs. The secret is to identify the metrics that are a sure bet to succeed. Read on to learn about the most common metrics to watch out for.
For starters, you ought to check what is known as time to Title. Time to Title is a metric that looks at how much time it takes a homepage title to appear on the browser of a potential customer. Time to Title is very important as it targets the gateway to your website – the title. More importantly, it shows how all the other metrics of this site are performing, since it is an indicator of how well your SEO efforts are paying off.
You might also want to check on the number of visitors to your website at any given point in time. You can never compromise on the importance of measuring traffic in real time on any given online marketing campaign. Indicators that show high traffic means you are doing good in all your marketing efforts and all the other metrics in place. It also helps you know the performance of the different marketing campaigns you have employed.
Last but not least you have to measure the bounce rate, which also has to be done in real time. In a nutshell, the bounce rate helps you know how users find your website and how long they get to stay there. High bounce rates may be associated with poor alignment with your search engine optimization campaigns. CalcuNation is one effective online tool that can help you calculate the staying power of your website, i.e., the bounce rate so you can know where to adjust accordingly.